Do you know your SEO from your PPC? Are you a regular tweeter, or more of an Instagrammer? Digital marketing is becoming more important for every business every day, but particularly for the real estate business. Why? Because it’s where clients can connect with you. People can see you and learn about you and your […]
“Is there a way to clone myself?” many Canadian real estate agents—just like you—ask. They’re half in jest, half in frustration at the time challenges that face them every day. Here’s the good news. You don’t have to find a mad scientist to solve this challenge. All you need are a few tips to help […]
Unhappy customers are part of life, aren’t they? The trick is to know how to deal with them, without losing the listing. Because you could say what you’re thinking, but we know that’s likely to lose the sale. What you need is a strategy. A strategy that’s likely to win the customer over without selling […]
Every wish you could be super productive? Imagine it. You could be faster than a thousand megabits-per-second, more powerful than Re/Max, and able to leap tall piles of paperwork in a single bound. ? Just like you, most Canadian real estate agents love their work. But all too often, they work themselves to exhaustion as […]
Our last blog post introduced our new quadcopter with an emphasis on inspiring emotions. This week we wanted to delve a little deeper into the concept of selling emotions with some samples to help guide you. People buy emotions, not products. Text heavy magazine ads of the past have been replaced with large photos of breathtaking locations […]
New technology excites us, and it should excite you too! Programmers and engineers are constantly releasing new products, new software and new ways to solve yesterday’s problems. All this progress isn’t easy to keep track of however. With the thousands of releases every month it can be hard to know what is worth your time […]
Tweet, update your Facebook status, post a picture on Instagram #bestblogever then come back and finish reading this. Done? Great. If not, you have work to do, but not as much as you might think. Social networking is one of the most misunderstood tools in business and it simply doesn’t have to be that way. […]
This world isn’t cut out for a real estate agent’s schedule. The coffee shop around the corner opens at 8:00 am every morning, brewing that perfect cup of java you so desire. But it’s too late, you’re already at your office sifting through emails from clients. At noon you’d kill for one of those croissants your […]
Successfully selling a house comes down to making your buyer feel comfortable and at home from the moment they walk through your front door. A major part of preparing your house for photographs and showings involves a great deal of minimizing, which sometimes leaves rooms feeling bare and unwelcoming. Thankfully there’s an easy fix, and […]
I had family over for dinner the other night, and almost like a ritual, I was running around hiding everything I own. Dirty laundry was thrown into the basement, garbages tossed into the alley, surfaces dusted, and of course the traditional ‘hide everything in the tub and close the shower curtains’ trick we all know but don’t admit […]