There is a wealth of information available online regarding real estate marketing. Realtors© all have different ideas of what sells and what doesn’t sell, what draws in clients and what pushes them away. In a sense, the overwhelming amount of information, tips and tricks are a great resource, but sometimes misconceptions get mixed in with the […]
It’s easy to be intimidated by today’s technological overload. As a real estate agent there are infinite ways to market yourself online, new sites and networks constantly being developed, making it harder and harder to keep up with your online self. It’s easy to just shy away from it all and write off this new […]
The real estate industry is constantly evolving. New technology brings along new ways of doing business and interacting with clients. This week we are introducing the biggest breakthrough technology in real estate marketing since the digital photograph, and it’s available right now. Our new 3D Immersive Tours are virtual walk-throughs where clients can finally explore a property in […]
This world isn’t cut out for a real estate agent’s schedule. The coffee shop around the corner opens at 8:00 am every morning, brewing that perfect cup of java you so desire. But it’s too late, you’re already at your office sifting through emails from clients. At noon you’d kill for one of those croissants your […]
I get asked all the time by clients what they can do to make their websites more visible online. You’ve invested time and money into creating a beautiful portfolio but now you need people to see it. So here’s a quick overview about what search engine optimization (SEO) is, how you can make your site more […]
Repainting your house, a room, or even just a wall can have a dramatic impact on how a buyer reacts to your home. Both in photos and in person, a fresh splash of paint can give an updated and clean feel to an otherwise old or lived-in room. Paint is also one of the best […]
Successfully selling a house comes down to making your buyer feel comfortable and at home from the moment they walk through your front door. A major part of preparing your house for photographs and showings involves a great deal of minimizing, which sometimes leaves rooms feeling bare and unwelcoming. Thankfully there’s an easy fix, and […]
I had family over for dinner the other night, and almost like a ritual, I was running around hiding everything I own. Dirty laundry was thrown into the basement, garbages tossed into the alley, surfaces dusted, and of course the traditional ‘hide everything in the tub and close the shower curtains’ trick we all know but don’t admit […]
In the ever-growing world of online shopping, persuasion begins with a beautiful photograph. We look at the image before we scroll down for the details and quite often, will consider a deal beyond our price point if the graphics are impressive enough. The same is true when it comes to house-hunting. Prospective buyers sift through […]
Have you ever experienced the embarrassment of handing out a feature sheet that isn’t proof-perfect? Errors in essential information, like property dimensions or amenities, can be costly. Your credibility as a realtor immediately drops in the eyes of your clients and potential buyers. A few embarrassing errors can cost you a sale and your reputation. […]
A house can be breathtaking and have everything a buyer is looking for. But what makes potential buyers want to view a property doesn’t always come down to amenities and features. It comes down to visuals — whether they can picture themselves living in a house, and how that house, in their mind’s eye, makes […]
Introducing Mobile Friendly Virtual Tours Virtual tours have become an essential online marketing tool for realtors. With most home searches beginning online and more buyers searching listings on their phones, it’s important that a virtual tour translates well to all devices — computer screens, tablets, iPads and mobile phones. As a virtual video tour provider, we are thrilled […]