How well are your listings presented? More and more prospective home buyers are doing their preliminary research online. Gone are the days when you could simply show a buyer a house in person and let it speak for itself. Because people don’t look at a house in person unless it looks impressive online. And there’s […]
The Gritty Details of Commercial UAV Photography Drones, also known as Unmanned Aerial Vehicles or UAVs, have recently entered the mainstream market in Canada and are now widely used both commercially and recreationally. Commercial drone use is heavily regulated and compliance is required in order to fly. Operating a drone means that certain rules and guidelines must […]
There are positives and negatives to both short-term and long-term marketing schemes, but both are necessary to produce sales. While it may seem like your short-term marketing efforts are bringing in all the sales, it is really the result of both marketing types combined. Do you notice sudden sales spikes that don’t seem to last? […]
The house looks amazing in pictures, but in person it’s even better. It’s perfect, a modern home with those sleek stainless steel appliances, a beautiful hardwood and even the paint colours are perfect. Not only that but this house is twice as big as your last one, there’s a generously sized back yard and a […]
Our last blog post introduced our new quadcopter with an emphasis on inspiring emotions. This week we wanted to delve a little deeper into the concept of selling emotions with some samples to help guide you. People buy emotions, not products. Text heavy magazine ads of the past have been replaced with large photos of breathtaking locations […]
Emotions sell homes, not features. A listing description is abstract to a buyer who has been looking at hundreds of listings every day, day after day. A few square feet here, a nicer chandelier there, proximity to a school at house A, proximity to a lake at house B. They’re all great features, but buyers […]
I get asked almost every day by realtors and homeowners what kind of gear I’m using. Most want to know what brand of camera I have, or what lens is used to capture those large spaces in a single frame. Although there’s much more to real estate photography than just the gear, it is undeniably one […]
It’s that time of the year again! Christmas has turned our homes into magical holiday wonderlands with twinkling lights, christmas trees and the sweet smell of gingerbread. Those brave enough to take on the holiday season and the stress of moving at the same time are in for an extra challenge however. Every […]
Every day we photograph, measure and market some of Western Canada’s most beautiful homes. We see everything from multi-million dollar waterfront extravaganzas to quirky apartments in trendy neighbourhoods. It seems like a waste not to post some of our favorite shots of what we consider inspirational spaces here on our blog. This month we’ve chosen […]
New technology excites us, and it should excite you too! Programmers and engineers are constantly releasing new products, new software and new ways to solve yesterday’s problems. All this progress isn’t easy to keep track of however. With the thousands of releases every month it can be hard to know what is worth your time […]
Tweet, update your Facebook status, post a picture on Instagram #bestblogever then come back and finish reading this. Done? Great. If not, you have work to do, but not as much as you might think. Social networking is one of the most misunderstood tools in business and it simply doesn’t have to be that way. […]
5 minutes searching for homes online and you will see just how drastically realtors differ in their marketing approach. From realtor to realtor listings can look completely different for infinite reasons. There are some pieces of a listing, however, that shouldn’t be susceptible to the whim of a real estate agent. High quality photos is […]