In the ever-growing world of online shopping, persuasion begins with a beautiful photograph. We look at the image before we scroll down for the details and quite often, will consider a deal beyond our price point if the graphics are impressive enough.
The same is true when it comes to house-hunting. Prospective buyers sift through hundreds of listings and encounter thousands of photographs on their search for that one perfect visual – the portrait of their dream home.
The first step to successfully selling your property is hiring a professional to capture that perfect shot – the one that showcases your home’s beauty and brings more buyers to your door. Here are some tips to keep in mind when shopping for a real estate photographer:
MORE ISN’T ALWAYS BETTER
Some photography services offer home owners unlimited photos of their property. This may sound like a great deal, but it’s almost always too good to be true. Pictures produced in bulk are typically rush jobs that contain serious flaws:
They’re flash heavy: Instead of staging each room with care, the photographer relies on the camera’s flash as a quick fix for lighting challenges. The result is often overexposure, distortion, and an overall artificial effect.
They’re poorly composed: In their rush to produce as many shots as possible, the photographer doesn’t use a tripod. Many of the images are poorly composed or blurry. You or your realtor must waste time sorting through “unlimited” photos in order to find a few useable pictures.
LOOK FOR QUALITY OVER QUANTITY
At the end of the day, your property listing is up against the incredibly short attention span of online shoppers. You have about 3 seconds to capture their imagination with a few beautifully crafted images, which will hopefully lead to a home visit. Posting 20 poorly conceived shots will do little to boost your online appeal. In order to provide photographs of the highest quality, we always:
Capture the best in every room: We use a tripod to take multiple shots of each space. We overlay these shots to produce expertly crafted images. Every photograph you see represents the very best your home has to offer.
Expertly retouch each photograph: Our experienced professionals take care to refinish every image, removing flaws and erasing inconsistencies. We provide high resolution results that stand out and get noticed.
Our photography services are competitively priced by square feet, and come with just the right amount of polished images. Why waste time and money on amateur bulk photos? Invest in the best when you’re listing your home because after all, image is everything.
