With the plethora of real estate agents in Vancouver, how do realtors go about establishing a brand that stands out from the crowd? In real estate, as in any other business, your brand begins with you, but it takes on a life of its own in the real world. The best thing a realtor can do with their brand is to guide and direct its growth by living their brand everyday in everything they do, and making sure that brand is consistent wherever it appears.
Your brand should reflect you.
Here at Pixilink, we will ensure your brand has the strongest possible presence through continuity across all platforms.
When considering which direction your brand should take, you must first consider some things:
1) Consider who you are and how you work and look deep to find something of value that distinguishes you from the myriad others out there who will also say, “I am the best.” While being the best at what you do is an admirable quality, everyone else can say the same thing, and many do. Instead, find something that not everyone can say.
2) Do you possess a rare quality that other realtors might like to imitate, but do not? How about working nights, weekends or holidays? Are you available 24/7? Many people do not have regular hours, or travel a lot, or may only be available at unorthodox times. Do you have a proprietary selling or listing system that means you can go from listing to selling in a shorter time than the average realtor? These are rare qualities that will stand out to potential clients and will be tough for every other real estate agent in the city to imitate.
3) Does it make sense for you to deal with a bunch of different real estate service companies, all of which will brand each separate piece of your portfolio with their own branding, look, and feel? Or does it make more sense to deal with one company, a company that puts your branding first and foremost, and ensures a clean, consistent image for your products that will be recognizable across all platforms?
Once you have defined what your brand will encompass, Pixilink will work with you to find the brand graphics, typography and color scheme that will best feature your new brand image. We will then make sure your brand is consistent across all platforms. From your website to your business cards; from feature sheets to floor plans; Pixilink will ensure uniformity projecting forth the brand image you’ve created.
By choosing a company that can do everything you need, your brand will be recognizable no matter if a client is looking at your floor plan, virtual tour, website or business card. This consistency, that realtors who use different companies for different sections of their real estate services do not have, will go a long way in helping you stand out in the minds of clients.
Keep top of mind, however, that only you have the power to guarantee the success of your brand. Your brand will necessarily take on a life of its own, but as a parent does with a child, you must nurture the brand you create in order to affect how it is perceived and discussed when you are absent from the conversation. If you do not live and breathe your brand, it will fail to catch on.
In the end, the story you actually tell about yourself, through your words and actions every day, will define your brand. You’re going to have to live your brand; make sure it is something you do well and enjoy!